How best to use social media for your leisure & entertainment brand
Social media is for sharing real experiences with real people, making it a highly effective tool for leisure and attraction brands. With...
Why brands should pay attention to the political climate
In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and...
How to Stand Out During Fashion Month
Welcome to the world of glitz and glamour, or in other words - Fashion Month. Each week of September is spent in the "Big Four" - New...
We Need to Talk About Gender Stereotyping in Advertising
Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings...
How Instagram’s Hiding Likes Will Affect Brands
As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting...
What Brands Should Know About Gen Z
Forget ‘Generation Z’. 13-22 year olds have now been dubbed ‘Super Creatives’ - a term I much prefer, as a Gen Z child myself. My name is...
Why Brands Should Pay Attention to the New Age of Singledom
We’re halfway through 2019, and as we approach a new decade, we’re letting go of old stereotypes. As consumer behaviours change, they are...
STRATEGY: How Truffle Helped Position Gender Fluid Retailer VERV as a Leading Voice in the LGBTQ+ Co
We’ve always celebrated individuality and self-expression here at Truffle - from our hiring processes and the capabilities of our diverse...
