Why brands should pay attention to the political climate
In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and...
We Need to Talk About Gender Stereotyping in Advertising
Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings...
How Instagram’s Hiding Likes Will Affect Brands
As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting...
What Brands Should Know About Gen Z
Forget ‘Generation Z’. 13-22 year olds have now been dubbed ‘Super Creatives’ - a term I much prefer, as a Gen Z child myself. My name is...
How to Make Your Content Shareable
In the early days of social media, platforms including Facebook, Twitter and Instagram made it easier than ever for brands to market...
