We Need to Talk About Gender Stereotyping in Advertising
Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings...
How Instagram’s Hiding Likes Will Affect Brands
As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting...
Why Brands Should Pay Attention to the New Age of Singledom
We’re halfway through 2019, and as we approach a new decade, we’re letting go of old stereotypes. As consumer behaviours change, they are...
How to Make Your Content Shareable
In the early days of social media, platforms including Facebook, Twitter and Instagram made it easier than ever for brands to market...